Case study · CX-03 FORGE · CX-04 REACH · Detailing & construction services · Fort Lauderdale, Florida
Manny's Ceramic Pro Touch: a website that books itself, and a bid desk that opens doors.
A Fort Lauderdale ceramic-coating and detailing business wanted two things: a website that handled customers on its own, and a way into commercial and government construction work. Crossover repaired and now manages the site, built an AI assistant that answers, quotes and books, and runs the subcontractor outreach and bid submissions on the owner's behalf.
24/7
AI assistant answering, quoting & booking
25+
Bid opportunities packaged in one season
50+
General contractors reached
3
Counties covered: Palm Beach · Broward · Miami-Dade
✓WordPress repair & management✓AI chat agent✓Secured WordPress✓Outreach scripts & email✓ConstructConnect submissions✓Vendor registrations✓NAICS positioning✓Liquid PPF pages
At a glance
ClientManny's Ceramic Pro Touch LLC — mobile ceramic coating, liquid paint-protection film and a construction-services crew
LocationFort Lauderdale, Florida · Palm Beach, Broward and Miami-Dade counties
EngagementDec 2024 → ongoing — site management plus bidding on the owner's behalf
ScopeWebsite repair & management · AI assistant · outreach program · bid packaging & submission · vendor registrations
StackWordPress · custom AI chat agent · GMass campaigns · ConstructConnect · GC bid portals
ResultThe site handles customers around the clock; three ConstructConnect submissions, 25+ opportunities packaged and two GC vendor registrations in the first season
The challenge
A one-man shop that needed to be two businesses
Manny is a master-certified coating installer on the detailing side and runs a crew for junk removal, site cleanup and post-construction cleaning on the other. Both sides lost time to the same problem: every inquiry, quote and booking went through his phone, and the WordPress site he had could not carry any of it. Growing into commercial and public work meant finding bids, registering with general contractors and answering invitations — work that does not happen while you are coating a car.
He needed a site that worked when he did not, and someone to run the bid desk.
- Website in need of repair, no automation behind it
- Every quote and booking handled by hand on the owner's phone
- No presence with general contractors or bid platforms
- No NAICS-based positioning for public work
- Dealership and commercial outreach with no system behind it
- Bids and invitations arriving with no one to package them
The approach
Let the site sell. Let Crossover bid.
Fix the front door first — a working site with an assistant that books — then build a repeatable bid desk: positioning, outreach, registration, submission.
SITE
WordPress repaired
Secured and kept updated
→
ASSISTANT
AI chat agent
Pricing, info and bookings — 24/7
→
POSITION
NAICS codes + one-pager
562119 · 238910 · 561790 · 561720
→
OUTREACH
GC campaigns
Scripts, templates, GMass, phone follow-up
→
BID
Submissions
ConstructConnect, GC invitations, vendor forms
→
PRICE
Crew prices, desk packages
The crew prices the work; the bid desk handles the rest
The owner stays on the job site. The bid desk lives at Crossover.
What was deployed
A front door that books, and a bid desk behind it
Built and run by the same person — the founder of Crossover.
01
Website repair & management
WordPress site repaired, secured and kept updated; new Liquid PPF sections — overview, four packages, film-vs-liquid comparison and FAQ — added for the coating business.
02
AI assistant
A chat agent on the site that answers questions, quotes packages and books appointments — proven with real customer conversations before launch.
03
Positioning for public work
NAICS codes mapped to what the crew actually does (junk and debris removal, site cleanup, post-construction cleaning, janitorial), a one-page capability sheet and a cover letter for submissions.
04
Subcontractor outreach
Cold-call script and a “We're Ready to Join Your Crew” email template; three GMass campaigns plus ~20 direct emails to Florida general contractors, with phone follow-up on the company's behalf.
05
Bid desk
Bid packages found, forwarded and submitted: ConstructConnect submissions (water-reclamation expansion, conference-room renovations, stormwater conveyance), GC invitations on retail, VA and municipal projects, and a county fleet solicitation.
06
Vendor registrations
Registered as a subcontractor with general contractors — and secured a direct “send us a proposal, no prequalification required” invitation on a Miami mall project.
Timeline
From a broken site to a working bid desk
DEC 2024First callKickoff on the website and what the business needed next.
JAN 2025Site repair + AI assistantSite repaired and the chat agent built; seven real user conversations reviewed with the owner before go-live.
JUN – JUL 2025Outreach programScripts and templates written; first GMass campaigns to Florida GCs; first ConstructConnect submission on July 15.
AUG 2025Vendor registrations + bid batchesRegistered with two general contractors; retail, VA and municipal bid packages forwarded — 25+ opportunities in the season.
SEP – OCT 2025Submissions and direct invitationsTwo more ConstructConnect submissions; a GC estimator invites a proposal with no prequalification; a county fleet solicitation and a city park project packaged.
DEC 2025Liquid PPF expansionNew site sections and a dealership outreach template for the coating side of the business.
From the bid desk
One season on the bid desk, as a log
Representative log from August–September 2025.
[2025-08-04 08:15:22] package=aldi-nc due=08/06 status=FORWARDED
[2025-08-05 09:02:47] outreach gc_emails=20 naics=562119,238910,561790,561720 replies=tracking
[2025-08-05 14:30:10] vendor_registration gc=poole-kent status=SUBMITTED
[2025-08-19 10:11:38] packages=5 aldi-spring-hill aldi-williston va-viera walmart-fuel site-demo status=FORWARDED
[2025-09-09 16:40:03] constructconnect project=5857469 stormwater-conveyance bid_date=09/11 status=SUBMITTED
[2025-09-15 11:22:51] call gc=elder-jones project=dadeland-garage reply=no prequalification required — send a bid
[2025-09-30 09:05:14] process crew=prices bid_desk=packages+submits status=OPERATIONAL
Log is illustrative; values reflect the 2025 bid season.
Results
What Manny's got
24/7
Assistant answering and booking
3
ConstructConnect submissions, first season
25+
Bid opportunities packaged
2
GC vendor registrations
- A site that answers, quotes and books without the owner's phone
- Secure, managed WordPress with new Liquid PPF pages
- Positioning and paperwork ready for public work
- A bid desk that finds, packages and submits
- Relationships with Florida general contractors
- A direct invitation to propose on a Miami mall project — no prequalification required
Why it works
Doing it alone vs. a bid desk
Same crew, same trucks — a very different week.
| With Crossover | Doing it alone | |
|---|---|---|
| Finding bids | ConstructConnect, GC invitations and county solicitations monitored daily | Whatever lands in the inbox |
| Positioning | NAICS-mapped one-pager and cover letter | A phone number and a promise |
| Outreach | Scripts, templates, campaigns, phone follow-up — on the company's behalf | Cold calls between jobs |
| Pricing | The crew prices the work; the desk packages and submits | Owner does both, or neither |
| Website | Repaired, secured, managed; assistant books 24/7 | A brochure that needs the owner |
| Who does the work | The engineer who built the site runs the desk | A bid service that never met the crew |
In their words
“I think we have a great chance”
The best sign a bid desk is working is when the owner starts forwarding opportunities himself. By October 2025 Manny was sending in city projects near his home with the code requirements already checked — and the desk did the rest.
“What's up brother — I saw this opportunity just hit my email, very close to my home. Have all the code requirements. I think we have a great chance…”
Owner, Manny's Ceramic Pro Touch LLC · October 2025
Free · no strings · no upsell
Want the site to book while you work — and a bid desk behind it?
Book a free review. I will look over your site, your inquiry flow and where you could be bidding, and send a short written list of what I would do — yours to keep either way.
Related
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