Case study · CX-03 FORGE · CX-02 SIGNAL · Mobile detailing · Tiffin, Ohio
SubieSane Mobile Detailing: a site, a booking flow and a business calendar — in 18 days.
A new mobile detailer needed customers to see the work, contact him and book without a phone call. Crossover designed the site, set up the business email and calendar, connected online booking so every appointment lands on the owner's calendar, registered the domain and handed the whole thing over — 18 days from first design to live.
18 days
Design to live
0
Phone tag to book
1
Calendar every booking lands on
1
Email handoff with everything the owner needs
✓Website design✓Online booking✓Business email & calendar✓Domain registration✓Handoff & training✓Upgrade path: AI booking assistant
At a glance
ClientSubieSane Mobile Detailing — mobile car detailing
LocationTiffin, Ohio
EngagementJul – Aug 2024 — build and handoff
ScopeWebsite · booking · business email & calendar · domain
StackCanva Websites · Calendly · Google calendar · custom domain
ResultSite and booking live in 18 days; appointments straight to the owner's calendar
The challenge
A new business with no front door
SubieSane launched with a great service and nothing online: no site, no booking, no business email or calendar. Customers wanted to see the work and book a slot; the owner wanted appointments on a calendar he could run his week from — not a thread of texts.
Speed mattered more than anything: the season was already underway.
- No website or portfolio
- No online booking — every appointment by text or call
- No business email or calendar
- No domain
- Cancellation terms not written anywhere
- Needed to launch in weeks, not months
The approach
Book first. Build around the booking.
The booking flow is the business — so set it up, test it end to end, then wrap the site around it.
BOOK
Calendly event
Mobile Car Detailing — cancellation terms built in
→
CALENDAR
Business email + calendar
Every booking lands on it automatically
→
SITE
Canva Websites
Work, services, contact, book
→
DOMAIN
Custom domain
Registered and connected on go-live day
→
HANDOFF
Access, contract, next steps
AI booking assistant and apparel as options
Test bookings were placed and confirmed before a customer ever saw the site.
What was deployed
The whole front door, in one build
Designed, wired and handed over by the same person — the founder of Crossover.
01
Website
Designed in Canva Websites with the work front and center, services, contact and a book-now path.
02
Booking flow
Calendly event for mobile detailing with the cancellation policy in the description; test bookings confirmed end to end.
03
Business email & calendar
A business Google account and calendar created so every confirmed booking appears automatically.
04
Domain
Custom domain registered and connected on go-live day.
05
Handoff
Calendar access, a copy of the contract and next-step options delivered in one email.
06
Growth path
A 24/7 AI assistant that books appointments and branded apparel for the van and crew proposed as next steps.
Timeline
Eighteen days, start to finish
JUL 18, 2024Design startsWebsite designed in Canva.
JUL 19 – 24, 2024Booking wired and testedCalendly event created; test bookings confirmed to the business calendar.
AUG 5, 2024Domain + liveDomain registered and connected; site live.
AUG 10, 2024HandoffCalendar access, contract and growth options delivered.
Results
What SubieSane got
18 days
To launch
100%
Bookings on the calendar
1
Email for everything
1
Handoff email
- A site that shows the work and takes bookings
- Appointments on the owner's calendar automatically
- Cancellation terms set in the booking
- Business email and domain in the owner's name
- A one-email handoff with calendar access and contract
- A clear upgrade path when volume grows
Free · no strings · no upsell
Starting a service business and need the front door built fast?
Book a free review. I will map the booking flow, the site and the accounts you need, and send a short written list — yours to keep either way.
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