Case study · CX-03 FORGE · CX-04 REACH · Contractor · Tiffin, Ohio
Kuhn Renovations: a father-and-son contractor's work, finally online.
Kuhn Renovations builds bathrooms, trim, windows and doors, drywall and the occasional burnt-garage rebuild for the Tiffin community — and had no website and no Google presence. Crossover designed a five-page mobile-first site around their before-and-after work, set up their Google Business Profile and manages the domain. The site has been live since March 2025.
5
Pages, designed mobile-first
Mar 2025
Live — and still live
1
Google Business Profile set up & managed
0
Tech chores left with the owners
✓Mobile-first design✓Before & after portfolio✓Google Business Profile✓Domain management✓Services pages✓Contact & socials✓Universal Design messaging
At a glance
ClientKuhn Renovations — father-and-son construction and renovation business
LocationTiffin, Ohio
EngagementSep 2024 → ongoing — site, domain and Google profile management
ScopeWebsite design & build · portfolio · Google Business Profile · domain
StackCanva Websites · custom domain · Google Business Profile
ResultFive-page site live March 2025 and still live; the business shows up on Google
The challenge
Great work, zero online exposure
Kuhn Renovations had the kind of portfolio that sells itself in person — a burnt garage brought back, cedar plank and trim work, bathrooms, windows and doors — and nowhere online to show it. Estimates filled the weekends; building a website did not. When Crossover asked what he wanted, the owner's answer was simple: as much online exposure as he could get, registered with Google.
The brief: make the work visible, make the phone ring, and do not take up the owners' time.
- No website, no Google Business Profile
- Portfolio photos living on phones
- Owners busy with estimates and jobs every weekend
- Services not written down anywhere public
- No mobile-friendly way to reach them from a search
- Domain, hosting and setup all new
The approach
Show the work. Keep the owners on the job.
Design on mobile first — because that is where a homeowner finds a contractor — build around real before-and-after photos, and take every technical chore off the owners' plate.
PHOTOS
Real jobs
Garage rebuild, cedar trim, bathrooms
→
MOCKUPS
Five pages on mobile
Welcome · Services · Portfolio · About · Contact
→
BUILD
Canva Websites
Fast, editable, low-maintenance
→
DOMAIN
kuhnrenovations.com
Purchased, connected, managed
→
FOUND
Google Business Profile
Set up and managed by Crossover
→
CALL
Contact block
Two numbers, email, socials
Total owner time required: a few text messages and one “Yes, set that all up.”
What was deployed
A site built around the work
Designed, built and maintained by the same person — the founder of Crossover.
01
Mobile-first mockups
Five pages designed for the phone first — Welcome, Services, Contact, About, Portfolio — sent to the owner as mobile mockups for a quick yes.
02
Portfolio
Real before-and-after work: a burnt garage repaired, cedar plank board and trim, bathrooms, windows and doors, drywall and special projects.
03
Services & messaging
Bathrooms, windows and doors, drywall and special projects; “finishing on time and on budget” and Universal Design principles written into the site.
04
Google Business Profile
Profile created and managed by Crossover so the business appears in local search and on Maps.
05
Domain & hosting
Domain purchased, connected and kept renewed; site hosted on Canva Websites so updates stay simple.
06
Ongoing
Domain and profile maintenance, re-verification when needed, and edits on request — the owners never touch the back end.
Timeline
From job-site photos to a live site
SEP 2024Photos and first mockupJob photos collected; first website mockup started.
OCT 2024Mobile mockups approved, Google set upFive mobile mockups sent — “Looks good.” The owner asks for as much online exposure as possible; the Google Business Profile invitation is accepted.
JAN – FEB 2025Final designFinal five-page design built; domain connection prepared.
MAR 6, 2025Livekuhnrenovations.com verified and live.
2026MaintainedDomain re-verified and kept live; the site is still up today.
Results
What Kuhn Renovations got
5
Pages
Mar 2025
Live date
1
Google Business Profile
18+ mo
Online and maintained
- A portfolio homeowners can see before they call
- Services and promises written down
- A Google Business Profile so the name shows up in local search
- A domain that stays renewed and connected
- Site edits on request — no back end for the owners
- The same person who built it keeps it running
In their words
“I want as much online exposure as I can get.”
That was the whole brief — and the reason the site was designed on mobile first and paired with a Google Business Profile from day one. The owners kept doing estimates; the site went live in March 2025 and has stayed live since.
“Yes, set that all up. I want as much online exposure as I can get.”
Owner, Kuhn Renovations · October 2024
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