Case study · CX-03 FORGE · Creator brand · Live streaming
Teeps: a streamer logo built to evolve with the channel.
A live streamer wanted a mark that could represent him on stream, in overlays and on merch — and change as the brand did. Crossover designed the Teeps logo and delivered it as a vector master plus web-ready files, so every future tweak is an edit, not a redesign.
3
Formats delivered: SVG · PNG · JPG
1
Vector master for any size
∞
Overlay, avatar, merch — same mark
Oct 2024
Delivered
✓Logo design✓Vector (SVG) master✓Web-ready PNG / JPG✓Stream overlays & avatars✓Merch-ready✓Easy revisions
At a glance
ClientTeeps — live streamer
EngagementOct 2024
ScopeLogo design and file delivery
DeliverablesSVG master · PNG · JPG
PlatformCX-03 FORGE — design, merchandise & print
ResultOne mark that scales from a 32-pixel avatar to a printed shirt, editable whenever the brand shifts
The challenge
One mark, a dozen sizes, and a brand that will change
A streamer's logo has to work as a tiny avatar, a stream overlay, a banner and a shirt — and streamers change direction fast. A flat image file breaks the moment you need it bigger or different.
The brief was a logo that represented Teeps today and could be adjusted tomorrow without starting over.
- Needed to read at avatar size and banner size
- Had to fit overlays and merch
- Would change as the channel evolved
- No existing brand assets
The approach
Design once, in vector.
Build the mark as vector art so color, shape and lockups can change in minutes — then export what each platform needs.
BRIEF
What Teeps stands for
On stream and off
→
MARK
Vector logo
Editable shapes and colors
→
EXPORT
SVG · PNG · JPG
Avatar, overlay, banner, print
→
EVOLVE
Edit, not redesign
Quick adjustments as the brand shifts
The SVG is the brand. Everything else is an export.
What was delivered
A logo and the files to use it everywhere
Designed and delivered by the founder of Crossover.
01
Logo
A mark designed to represent the streamer on camera and off.
02
Vector master
SVG source so the logo scales cleanly to any size and can be recolored or reshaped.
03
Web files
PNG and JPG exports for platforms that need flat images.
04
Built for revisions
Because the source is vector, changes are quick edits rather than a new project.
Results
What Teeps got
3
File formats
1
Editable master
Any size
Avatar to apparel
Fast
Revisions
- A logo that represents the streamer
- Vector source for clean scaling
- Web-ready exports
- Quick edits as the brand evolves
Free · no strings · no upsell
Need a brand that can keep up with you?
Book a free call. Tell me what you stream, sell or build, and I will send a short written plan for the mark and the files you actually need — yours to keep either way.
Related
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Want a logo built to evolve?
Tell me about your channel or brand. You'll be talking directly with me.
