Case study · CX-03 FORGE · CX-01 CORE · Agriculture, biosecurity & botanical products · Indiana
Innovated Science: a new brand, a quote-first storefront and a whole back office — live in weeks, owned by the founder.
Joe Farmer had suppliers, a grower network and a name. He didn't have a website, a company email, business cards or a place to keep any of it. Crossover built innovatedscience.com from the domain up — a WooCommerce store that quotes instead of carts, branded email that lands in the inbox, print-ready cards and sales pieces, and an organized Drive — and put every account in Joe's name.
Client · innovatedscience.com48 hrs
Domain purchased to live, secured site
1 mo
Kickoff to a stocked, quote-first store
11
Products live across three lines
100%
Domain, email and hosting owned by the founder
✓WordPress + WooCommerce✓Elementor Pro✓Quote-first catalog✓Dedicated server✓Google Workspace email✓SPF / DKIM / DMARC✓Business cards & tree QR✓Sales decks & sell sheets✓Organized shared Drive
At a glance
ClientInnovated Science — founder Joe Farmer; botanical, biosecurity and agronomy products for growers, facilities and dealers
LocationIndiana · selling across the Midwest through a dealer network
EngagementAug 2026 → ongoing — build, hosting and monthly technology lead; the founder owns every account
ScopeBrand site & store · product catalog · company email · forms & deliverability · business cards & QR · sales decks and sell sheets · Drive organization · trademark and grant research
StackWordPress · Elementor Pro · WooCommerce · dedicated server · Google Workspace · Cloudflare DNS · domain-authenticated mail
ResultSite live and secured 48 hours after the domain was bought · 11 products in a quote-first store within a month · the whole company inbox on its own domain
The challenge
Three product lines, one seller, and nothing online yet
Joe sells botanical and biosecurity products from several suppliers into the same grower and facility network — a cleaning-and-disinfecting program, a sprayer system and a full agronomy line. He had the relationships and the logistics. What he didn't have was a brand people could find: no website, no company email, no business cards, and product sheets scattered across texts, PDFs and another company's shared drive.
He also wanted it done the right way around: the store should take quote requests, not cart orders, until pricing and the fulfilment hub were settled — and every account had to be his, not a vendor's.
- No domain, site, email or cards for the new company
- Products from three lines with different labels, rules and sell sheets
- Pricing and shipping not final — so no checkout yet
- Legacy product files buried in a previous employer's drive
- Dealers and growers to sign up, with no form to do it
- Everything had to end up owned by the founder
The approach
Build the company's whole front door, then hand over the keys.
Same stack Crossover runs for other product companies — WordPress, Elementor Pro and WooCommerce on a dedicated server — set up fresh under Joe's own accounts so nothing is shared, borrowed or rented from anyone else.
FOUNDATION
Domain · server · DNS
innovatedscience.com secured, Cloudflare in front
→
IDENTITY
Workspace email
@innovatedscience.com for the team, info@ and sales@
→
SITE
Nine pages
Products, program pages, dealer sign-up, about, contact
→
STORE
Quote-first catalog
Vendor, regulatory status and program step on every product
→
PRINT
Cards · QR · decks
Print-ready files the team can walk into FedEx with
→
OWN
Handover
Domain, email and hosting billed to and owned by Joe
Every lead lands in three inboxes plus a backup — nothing depends on one person's phone.
What was deployed
A company's worth of technology, one person accountable
Designed, built and maintained by the founder of Crossover — the same person Joe texts when he has a question.
01
Brand site
innovatedscience.com on WordPress + Elementor Pro: Home, Products, three product-program pages, Planet Earth Agronomy, Become a Dealer, About and Contact — built for mobile first, with SEO basics on every page.
02
Quote-first WooCommerce store
11 products loaded through the WooCommerce API across three categories, each showing vendor, regulatory status and program step. No prices yet by design — every product reads “contact us for a quote.” The full 68-product agronomy catalog is prepared and ready to load.
03
Company email that lands
Google Workspace on the brand domain for the whole team, info@ and sales@ forwarding, SPF / DKIM / DMARC configured and the site sending through SMTP — verified clean, not in spam.
04
Forms that reach everyone
Contact and Dealer Application forms delivering to the founder, his sales partner and Crossover, with a backup copy to the shared inbox — one form system, the duplicate plugin removed.
05
Cards, QR and sales pieces
Print-ready business cards for the team built on Joe's own tree artwork, a QR code where the tree itself forms the pattern, a branded product deck, a season-program sell sheet and reformatted field reports — all sized for the printer.
06
Back office
A shared Drive with a folder for every brand and a START HERE guide, 27 legacy product files recovered and filed, a team chat space, and first-pass trademark and grant research so the founder decides with facts.
Timeline
From a library meeting to a live store in a month
AUG 23, 2026KickoffTwo hours at the library: one platform for three product lines, a quote-first store, and the rule that every account ends up in Joe's name. Scope recapped in writing the same day.
AUG 25 – 31FoundationShared Drive built with a folder per brand; domain shortlist; innovatedscience.com chosen and registered.
SEP 2Live and securedSite online with SSL 48 hours after the domain was bought; company email and DNS records next.
SEP 4 – 16Site, email, cardsHomepage and structure built; Google Workspace live for the team; print-ready business cards and the tree QR delivered; domain, hosting and billing moved into Joe's ownership.
SEP 21 – 23Store stockedTeam call; SMTP verified; 11 products loaded quote-first; Contact and Dealer forms routing; 27 legacy product files recovered from a previous drive and filed.
SEP 26 – OCT 8Sales kitBranded product deck, season-program sell sheet, field reports reformatted for print, cards for a new team member, team chat space — and the founder forms the LLC.
From the field
A launch, as a log
Representative sequence from the first six weeks.
[2026-09-01 10:12:40] domain=innovatedscience.com registrar=OWNED-BY-CLIENT dns=cloudflare
[2026-09-02 16:03:11] site ssl=ACTIVE server=dedicated status=LIVE
[2026-09-15 09:30:05] mail workspace=4-seats aliases=info,sales spf=PASS dkim=PASS dmarc=PASS
[2026-09-16 13:48:22] print cards=team-set qr=tree-pattern bleed=0.125in status=PRINT-READY
[2026-09-23 11:20:37] store products=11 categories=3 pricing=QUOTE-FIRST cart=disabled
[2026-09-23 11:24:51] forms contact=ROUTED dealer=ROUTED recipients=3 backup=info@
[2026-10-05 17:41:09] team about=updated contact=updated cards=v3 deck=innovated-science-edition
Log is illustrative; values reflect the Aug–Oct 2026 build.
Results
What Innovated Science got
48 hrs
Domain to live site
1 mo
Kickoff to stocked store
11
Products live, quote-first
27
Legacy files recovered & filed
- A brand site growers and dealers can actually find
- A store that takes quote requests until pricing is final
- Company email for the whole team on the brand domain
- Leads that reach three people plus a backup inbox
- Business cards, QR and sales pieces ready for the printer
- One organized Drive with every brand's files in it
- Domain, email and hosting owned outright by the founder
- One person to call for anything tech — on a flat monthly plan
Why it works
Agency build vs. a technology lead
Same website on paper. A very different first ninety days.
| Crossover | Typical agency | |
|---|---|---|
| Who owns the accounts | The founder — domain, email, hosting, licenses | Often the agency, until you leave |
| Set up, authenticated and verified landing in the inbox | “Not in scope” | |
| Print and sales material | Cards, QR, decks and sell sheets from the same person | A second vendor |
| Changes | A text message, usually done the same day | A ticket and a change order |
| Cost model | Hourly build, then a flat monthly plan | Fixed quote plus retainers |
In their words
“You do good work.”
Joe's notes arrive by email between farm calls — short, direct, and usually with the next three things he wants. When the revised business cards landed in September this was the reply; two weeks later the branded product deck got a “Nice job.” He pays on time, answers fast, and the site is getting good feedback from the people he sells to.
“You do good work. … Thanks again. Can we become RICH together?”
Joe Farmer, Founder — Innovated Science · September 2026
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