CX-04 / REACH — Paid & Organic Advertising
Traffic that actually converts.
Precision campaigns across Google, Meta, TikTok and LinkedIn plus organic content that compounds — with tracking wired properly, so you know what every dollar did.
4+
Ad platforms managed
A/B
Tested creative
Pixel
Conversion tracking done right
ROI
Reported, not guessed
✓Google Ads✓Meta — Facebook & Instagram✓TikTok Ads✓LinkedIn Ads✓SEO & content✓Retargeting
Two paths, one goal
Built to last, or built to scale — usually both
We build the right mix for your budget and goals.
ORGANIC
Built to last
Content and SEO strategy, a consistent social presence, community engagement and Google Business Profile — compounding, long-term growth you own.
PAID
Built to scale
Precision pay-per-click and social campaigns, audience targeting and retargeting, A/B-tested creative — measurable, immediate return.
System blueprint
Every campaign is a measured loop
Ads without tracking are a donation. This is the loop each campaign runs on.
AUDIENCE
Who
Intent, geography, lookalikes, retargeting
→
CREATIVE
What
Ads and offers, A/B tested
→
LANDING
Where
Fast page, one action, form to your inbox
→
TRACK
Measure
Pixels, conversions, call tracking
→
OPTIMIZE
Improve
Shift budget to what converts, weekly
Platforms we run
Wherever your customers are, we’re there
Managed directly in each platform’s ads manager — accounts in your name.
Google Ads
Search, Maps and display for people already looking for what you sell. Local service campaigns for Ohio businesses.
Meta — Facebook & Instagram
Awareness, lead and retargeting campaigns with creative that fits the feed. Pixel and conversions API set up correctly.
TikTok
Short-form video campaigns for brands and products with a story to tell, managed in TikTok Ads Manager.
LinkedIn
B2B campaigns targeted by title, company and industry — for services sold to other businesses.
YouTube & display
Video and retargeting placements that keep you in front of people who already visited.
Landing pages & tracking
Fast pages built for one action, with forms, call tracking and analytics wired correctly — the part most agencies skip.
How it works
Launch in days, improve weekly
Clear reporting from the first week.
01
Plan
Goals, budget, audiences and offers — plus the tracking plan so results are measurable from day one.
02
Build
Campaigns, creative variants and landing pages built and reviewed with you before launch.
03
Launch
Live on the platforms that fit, with conversion tracking verified against real leads.
04
Optimize
Weekly review: budget moves to what converts, creative refreshed, monthly report in plain English.
Questions
Frequently asked
Q.What budget do I need?
Enough to learn something in the first month — for most local businesses that is modest. I’ll tell you honestly if a budget is too small to measure, and where organic would serve you better.
Q.How soon will I see results?
Paid campaigns produce data within days and leads within the first weeks; organic and SEO compound over months. Most clients run both.
Q.Do I own the ad accounts?
Yes. Every ad account, pixel and page is created in your name; I manage them with delegated access.
Q.Can you fix tracking that an agency left broken?
Very often that is the first thing I do: pixels, conversion events, call tracking and analytics audited and repaired before spending another dollar.
Launch your campaign.
Tell me what you sell and who buys it. I’ll tell you which platforms fit, what to track and how I’d start — you’ll be talking directly with me.